SecureShift Solution Advantage
A strong overt security solution is an organizations first line of defense against counterfeiting. The advantages of a SecureShift® solution include:
SecureShift® solutions are easy to authenticate. The simple color shift between two distinct colors makes it easy for customers, employees, and investigators to verify in the field and distinguish the counterfeits from the genuine product. Beyond the striking overt characteristics of a SecureShift® solution, the material can be forensically identified. A machine-readable feature is also available for applications that require this capability.
SecureShift® provides new and unique options for providing security where it's needed. It can be used in a variety of applications such as labels or in the packaging itself. Other security devices such as holograms are often limited to just a label or foil. SecureShift® can be applied to:
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In addition to providing unmatched product security possibilities, SecureShift® also provides strong product differentiation in a competitive marketplace. Using SecureShift®, color becomes more than just a component of a product's overall design. Its color shifting appearance creates dazzling effects that can heighten the appeal and increase the value of any product.
SecureShift® protection solutions can be integrated into existing product designs and brand packaging to create new aesthetic possibilities for industrial and graphic design development. While using the SecureShift® color capability for product differentiation, new levels of overt and easily identifiable solutions also increase product security.
JDSU authentication solutions are flexible and designed to meet customer needs. The flexibility of SecureShift® solutions allow brand owners to design and implement a SecureShift® solution quickly, easily, and economically, in many cases, for less than with other technologies. SecureShift® allows the retention of existing investment in communications and identification of a brand, including existing logos and holograms, with an exponential increase in protection and security. The brand owner retains control of the product brand throughout the solution development process.
A SecureShift® solution begins with understanding the authentication requirements. JDSU works collaboratively with customers to conduct an assessment of critical needs and then dedicates resources to the creation of a prototype solution for evaluation and testing. Once a final solution is approved, the SecureShift® brand protection solution is supplied in the form of labels, closures, etc. and is incorporated in or applied to product packaging.
Building a successful security solution that meets or exceeds specific authentication requirements requires many hours of research and development, testing, and service. Brands are subject to the vulnerabilities of a dynamic environment where it's a challenge to stay ahead of counterfeiters. To protect brand interests requires superior technological support.
As a leader in the development of authentication technology, JDSU strives to provide innovative and creative solutions through research and development. The Company invests millions of dollars annually in research and development in the pursuit of new technological strategies and has a history of innovation that includes:
JDSU is continually making advances in technology to address customer needs now and in the future.
